Web Analytics & Tracking

Analytics Implementation That Marketing Teams Can Trust

SanguineIT implements web analytics for marketing and product teams that need accurate conversion data, campaign attribution, and event-level insight — not broken tracking from rushed GTM containers and duplicate page tags.

Our analytics engineers configure GA4, Google Tag Manager, enhanced ecommerce events, form and CTA tracking, cross-domain measurement, and consent-mode integration — with documentation so your team understands what fires when and why.

Pair analytics setup with our website audits and ecommerce development for end-to-end measurement improvement.

Web analytics capabilities we deliver

• GA4 setup & migration — Property configuration, data streams, and Universal Analytics migration.
• Google Tag Manager — Clean container architecture, triggers, variables, and version control.
• Conversion tracking — Form submits, purchases, leads, and micro-conversion events.
• Ecommerce analytics — Enhanced ecommerce for Magento, Shopify, and WooCommerce stores.
• Consent & privacy — Cookie consent integration and GDPR/CCPA-aware tagging patterns.
• Dashboards & reporting — Looker Studio and GA4 explorations for stakeholder visibility.

Analytics built for decisions — not dashboard decoration

Bad data leads to bad budget decisions. SanguineIT validates tracking in staging before production, documents event schemas, and QA-tests critical conversion paths after every site release so marketing reports reflect reality.

Combine with SEO audits or request an analytics implementation review.